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SUNBATHER


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Two photo shoots in one week had me day dreaming of a weekend basking in the California sunshine. This week Alyssa Nicole collaborated on another lookbook with two amazing California based designers. The timing couldn’t have been more perfect since Mother’s Day is right around the corner (more…)

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PALE REFLECTION


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I spent a lot of time reflecting on the lessons I’ve learned in the past few years. Being in a state of reflection was my concept for Alyssa Nicole SS15. I set out to convey an ethereal dreamlike state in my lookbook and film. In my design process, visionary sequins caught my eye, I knew it was a perfect fit with its soft reflective pattern. (more…)

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AT FIRST BLUSH


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I’m stepping into spring with a dose of feminine allure and carefree ease. Visionary blush frocks embody the essence of romance in my SS15 Collection. Light neutral shades and soft silhouettes illustrate elegant grace fit for any femme fatale.  (more…)

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EARTHLY DELIGHTS


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As earth day was yesterday, it’s a reminder to myself design long-lasting sustainable pieces in my collection. At Alyssa Nicole, we believe in sustainability and only work with materials that are rescued deadstock from big fashion houses. In my previous experience working as a designer for fast fashion houses – I’ve seen thousands of yards of fabric go to waste after being over ordered seasonally. (more…)

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CALIFORNIA COOL


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California is known for its carefree and laid back style. As a California girl, lightweight dresses are undeniably a must-have for warm and sunny California days. I lean towards design elements which embody girlish charm while keeping cool – such as the sheer silk sleeves and soft delicate bow tie on my Silk Kimono Dress from Alyssa Nicole SS15 Collection.  (more…)