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AS SPRING AWAKES


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Yesterday I spent the afternoon at the de Young Museum for the “Summer Of Love” exhibit. Naturally, as a bohemian-spirited San Franciscan, I was thrilled to see the exhibit of SF’s colorful counterculture which blossomed in the 1960s. I left with a feeling of yearning, longing for my own summer of love. (more…)

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BEYOND THE BLOSSOMS


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Somewhere beyond the blossoms, where my daydreams meet reality and the weather catches up to speed with my collection, I had a vision for a very special new line. Today I officially launched my newest collection, Home by Alyssa Nicole. (more…)

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BLOOMING


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The first few days of spring have arrived and with that the release of my Spring 2017 Lookbook & Fashion Film. I’ve been designing a total of 9 years now and blossoming almond orchards in central California remind me it’s time for a fresh new season. Although I’ve (more…)

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SEASONED


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I’m patiently waiting for my photographers to send me our lookbooks for Alyssa Nicole SS17 collection and patience has always been a struggle for me, especially working in the fashion industry. I’m used to a fast turn around, but the past few months (more…)

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DAWNING


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This week I worked up until the break of dawn carefully crafting evening gowns for my SS17 collection. We photographed our line in studio this weekend with my editorial team. I styled this collection with a fresh perspective, hoping to (more…)