SITTING PRETTY

While I have a moment to sit and relax, I thought I’d update my collection progress here in my Designer Diary! It’s no secret that lookbook photo shoots are by far my favorite part of designing a collection – currently I’m finalizing lots of details within the line and planning our photo shoots. I have to say, narrowing down looks within a collection is the most difficult part because I’ve designed so many pieces for SS16 – so I had to narrow it down to the best feminine & airy dresses for my Alyssa Nicole girls.

The whole process can get a little overwhelming and this season I’ve been training a new design assistant. Spending time in Los Angeles to work on the new collection has inspired me to work on some new projects for Alyssa Nicole – so I’m really looking forward to releasing my new collection in the shop soon! xo, Alyssa Nicole