Recently I hosted a private collection preview for my Fall 2014 Collection in San Francisco. I was set on a rooftop presentation in the heart of San Francisco’s Union Square district – but last season it rained on our event so I was determined to host my rooftop presentation for Fall collection this season. I was so happy to see my collection come to life during our presentation and couldn’t have asked for a better team working by my side coordinating this event. All my lovely guests who attended truly remind me why I love to do what I do & having the ability to bring NYFW to SF for my collection presentation is absolutely amazing.
I wanted to keep the decor as minimal as possible – but still tie in bits of inspiration from the collection as well as draw in pieces that relate to our lookbook for the Fall 2014. Handcrafted geometric stars lined the balcony and our models were elevated on all organic wood tree stumps which referenced our lookbook we photographed in the Presidio. Tune into my blog for more posts on inspiration behind the beauty, menu, and behind the scenes prepping for our collection preview of Alyssa Nicole Fall 2014!
Photography by Ryan Chua // Makeup & Hair Styling: Hedy Lavinsky, Teresa Song, Jacqueline Olimpio, Marion Le Roux, Sovantha Bun // Models: Marina Dodson, Mellissa Gray, Dorothea Parker, Silvia Gheorgitta, Phebe Standley, Sierra Totten, Tawni Cox, Devon Delzell, Cordellia Kritz, Monique Quintero, Joanna Kaminska, Veronica Boyer // Styling: Alyssa Casares, Emme Nguyen Jenae Lee, Stephanie Billings // Art Direction + Event Coordination: Ashley Tarr, Sonia Casares